I design repeatable, profitable e-commerce growth systems. My framework keeps CAC down, LTV up, and MER healthy—by wiring clean first-party data to a steady cadence of tested static, motion, and UGC creative.

I’ve worked hands-on with 30+ brands over twelve years across fashion, beauty, health, CPG, and home. This work is informed by a longer body of thinking about signal, identity, and influence. The edge isn’t a hack; it’s rigorous data hygiene and applied AI used to shorten the ramp every time. Think senior-level execution with the speed and focus of a small shop.

The same diagnostic toolkit also applies when the mission isn’t a product—shaping sentiment and mobilizing support around ideas, movements, or causes. Want the blueprint, not the pitch? Reach out.